- Professional Copywriting
- Social Networking
- Blogging
- Search Engine
Optimization
- Email Campaigns
- Promotions
- Tradeshow Materials
- Advertising Concepts
- Website Maintenance
- Order Fulfillment & Inventory
- Customer Service
- Public Relations
- Strategic Planning
- Market Analysis
- Product Development
- Domestic & International Sales
Operations/Ecommerce Manager
American Dryer Corporation
November 2012As Operations Manager my #1 focus is on growing the Laundry Parts Market Ecommerce brand and meeting our sales goals with excellent customer service, fast order processing, and a good supply chain. I manage a small team of individuals making sure operations run smoothly and as efficiently as possible. I also handle key customer accounts, inventory, Ebay and Amazon stores, marketing initiatives, site content, and managing the Google Analytics, and Google Adwords accounts.
Email Marketing Specialist
Specialty Catalog Corporation
February 2012
– May 2012
West Bridgewater, Ma
Specialty Catalog Corp. is one of the nation’s leading multi-channel
direct marketers. I currently manage online marketing tactics to
support customer acquisition and customer
retention (i.e., email). I have executed their email marketing program using
ExactTarget and have managed and help design their social media channels (4 Facebook
pages and 2 blogs). I create and maintain weekly/monthly key
reports and dashboards, traffic and acquisition reports.
November 2009
– April 2012 Providence, RI
Merchants Overseas, Inc is the #1 US Distributor and Recommended 5
Star Dealer of SWAROVSKI ELEMENTS. I was responsible for developing and
implementing their strategic communications plan, advertising, media and
public relations, website copy, e-newsletters, tradeshows, collateral
materials, and new media. This position involved utilizing my
professional copywriting skills, social media and networking skills,
ultimately generating traffic to our websites and increasing Internet
sales. I worked closely with the Vice President of Sales, the Director
of Communication, and the Graphics Manager to ensure all departments
were working together cohesively to implement all Marketing efforts.
February 2009
– November 2009
Chiropractic Care is dedicated to improving the lives of its
patients naturally and without the use of medication. My position is to
coordinate programs that involve sending out our Licensed Massage
Therapists to offer free 10 minute Stress Relief massages/spinal
screenings at organizations like schools, businesses, and gyms. After
someone has a screening it is my job to explain the results of the
screening and book new patients into the office. I am also responsible
for maintaining our website, blog, and coordinating fundraising efforts.
I also use methods like cold calling and lead boxes to bring new
patients in and schedule events. On average I have been able to bring
in 6 new patients per week.
January 2008
– January 2009
As a member of the Street Team, I worked closely with the marketing
manager and assisted in the planning and execution of the station's
events while managing the distribution of station prizes and premiums.
At appearance promotions and events, I educate the public about the
station while meeting and greeting listeners or artists. I have also
managed recruiting, interviewing, and training new street team members.
At each promotion event, I set-up and run audio, DJ and other types of
equipment, sometimes communicating with a microphone. Most importantly,
I was an Artist Runner for both Kiss Concert and Summer Jam Concert
2008.
May 2008
– August 2008
At Polina Fashion I assisted the President with public relations
tasks for national clients. I also executed functions related to event
coordination and production including venue research, model, hair, and
makeup artist casting, theme creation, photo shoot planning, and
networking. I also interviewed local business owners and produced
articles for the July "Boutique of the Month Feature" for
BostonFashion.com.
January 2007
– May 2007
At RICADV I was received training in domestic violence issues and
public relations as it applied to the organization. I received training
in RICADV organizational culture, and organizational development
relating to non profits. I was responsible for strengthening and
building RICADV's internal system used for media work and also assisted
the member agencies and shelters with press work. I also produced a
newsletter for the month of February which was sent out to local
government organizations.
